NEXT MOVE • BOARD GAME BAR
Game Nights Redefined
logo design • brand design
Next Move aims to redefine social spaces with a blend of togetherness and hip bar vibes. The mission is to create a welcoming environment where everyone feels invited to the table, all while maintaining an effortlessly cool atmosphere.
Inspired by the communal nature of board games, the design focuses on creating an inclusive space where friends and strangers alike can connect over shared experiences. The brand identity combines playful elements with a sleek, contemporary design.
This project is conceptual, developed with a vision to illustrate the potential of Next Move as a game-changing social venue. All design elements are crafted to capture the essence of community and fun in a stylish, urban setting.
OVERVIEW
The Next Move logo and icon aims to capture the bar's essence of community and board gaming. Designed to resemble four pawns in a circle, it symbolizes strategic play. Simultaneously, the logo looks like four people sitting around a table, emphasizing togetherness and social interaction.
The warm, inviting colors enhance this sense of camaraderie, making Next Move a vibrant social hub where every move counts.